Brighten Therapy

Brand Design, Web Design, Squarespace Development

Problem 

Brighten Therapy, a speech, language, and feeding therapy practice, was at a pivotal point in its growth. As they prepared to expand their team, there was a clear need for a brand evolution. Their existing brand and digital presence did not fully resonate with their target audience, particularly tech-savvy, DIY-loving millennial parents in Calgary. The challenge was to create a brand and website that reflected Brighten Therapy's mission of empowering pre-K children and parents with science-based, playful communication techniques and connecting deeply with parents seeking nurturing and effective solutions for their children’s development. Overall, the client wanted their branding to reflect the Montessori style of their office. 

Solution 

Hunter Finn Creative Co. undertook a holistic approach to reinvigorate Brighten Therapy's brand and online presence. 

Brand Strategy and Design

  • Developed a brand strategy that aligned with Brighten Therapy's core values of patience, science, and play.

  • Created a fresh and appealing brand design, encapsulating the essence of play-focused therapy in a professional yet approachable manner.

Full Website Design and Development

  • Constructed a user-friendly, informative website that showcased Brighten Therapy's expanded services and new play-led session space and provided a platform for parents to engage and learn about the therapy techniques.

  • Integrated resources and educational content to attract eager parents to learn and implement at-home techniques for language development.

The result was a cohesive and inviting brand and digital presence that communicated Brighten Therapy's expertise and compassionate approach and appealed directly to parents looking for reliable and engaging therapy solutions for their children. Warmth, pastel primary colours, and watercolour textures all contributed to the brand identity's Montessori feel. 

Colorful wooden blocks in pastel shades of blue, pink, yellow, and purple, with the words "Brighten Therapy" and "Speech, Language, Feeding" overlaid on top.
Brighten Therapy logo with a stylized crab icon and text for speech, language, and feeding therapy.
A circular logo with a pink background. It features a stylized swirl pattern in the center and the words 'Brighten Therapy' at the top, and 'intelligence', 'science', and 'play' around the bottom.
A circular logo with a peach background featuring a stylized swirling flower in the center. Surrounding the flower is the text "Brighten Therapy" at the top and "patience science play" at the bottom, separated by dots.
A circular logo with a green background. The text 'Brighten Therapy' appears at the top, and 'patience science play' are written at the bottom in a round format. The center features a stylized, symmetrical, swirling abstract flower or star-like design in light shades.
A circular yellow logo with white text reading 'Brighten Therapy' and the words 'patience, science, play' around the perimeter. In the center is a stylized, layered floral or star-shaped design.
Sequence of four stylized pink and red flower illustrations, each with increasing complexity, labeled from 1 to 4.
Four stages of a pink flower design, from solid flower to intricate outline pattern.
Four yellow floral designs transitioning from solid to intricate line patterns.
Sequence of four stylized green floral designs, each with a different intricate pattern, arranged from left to right.
A graphic with a semicircular cream background and black border, displaying the text 'Brighten Therapy' with a large comma and the phrase 'Keep the conversation going' underneath.
A beige circular logo with a coral comma in the center. Above the comma, the text reads 'Brighten Therapy' in a curved fashion. Below, it says 'KEEP THE CONVERSATION GOING' in uppercase.
Logo for Brighten Therapy with the phrase 'Keep the conversation going' underneath a peach-colored comma symbol on a cream background.
A circular logo with a beige background and green text that says 'Brighten Therapy' at the top, a large semicolon in the center, and smaller text at the bottom that says 'Keep the conversation going'.
A webpage for Brighten Therapy, focused on speech, language, and feeding support for children, with sections about services like consultation, assessment, intervention, parent articles, and a personal introduction from Sarah. The design features soft pastel colors, floral graphics, and images of children and therapy activities.
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