Problem 

Brighten Therapy, a speech, language, and feeding therapy practice, was at a pivotal point in its growth. As they prepared to expand their team, there was a clear need for a brand evolution. Their existing brand and digital presence did not fully resonate with their target audience, particularly tech-savvy, DIY-loving millennial parents in Calgary. The challenge was to create a brand and website that reflected Brighten Therapy's mission of empowering pre-K children and parents with science-based, playful communication techniques and connecting deeply with parents seeking nurturing and effective solutions for their children’s development. Overall, the client wanted their branding to reflect the Montessori style of their office. 

Solution 

Hunter Finn Creative Co. undertook a holistic approach to reinvigorate Brighten Therapy's brand and online presence. 

Brand Strategy and Design

• Developed a brand strategy that aligned with Brighten Therapy's core values of patience, science, and play.

• Created a fresh and appealing brand design, encapsulating the essence of play-focused therapy in a professional yet approachable manner.

Full Website Design and Development

• Constructed a user-friendly, informative website that showcased Brighten Therapy's expanded services and new play-led session space and provided a platform for parents to engage and learn about the therapy techniques.

• Integrated resources and educational content to attract eager parents to learn and implement at-home techniques for language development.

The result was a cohesive and inviting brand and digital presence that communicated Brighten Therapy's expertise and compassionate approach and appealed directly to parents looking for reliable and engaging therapy solutions for their children. Warmth, pastel primary colours, and watercolour textures all contributed to the brand identity's Montessori feel.