Problem 

Catherine, a seasoned management consultant in Calgary, was ready to embark on an exciting new chapter as an independent advisor after a distinguished 20-year career in the corporate sector. Blending her extensive professional experience with passions for outdoor adventures and community engagement, Catherine was poised to create a significant impact in her new role. Her journey, marked by achievements in both boardrooms and mountain trails, reflected a unique blend of professional acumen and personal zeal. As she stepped into the world of independent consulting, Catherine brought a vibrant vision and a dynamic approach, ready to offer transformative insights and strategies to her clients.

Solution 

A dynamic visual identity system was developed for Catherine's transition to an independent consultant. This identity went beyond the conventional corporate look, speaking to Catherine's life and passions outside the corporate world. It was tailored to represent her unique blend of professional expertise and personal interests, capturing her essence as a catalyst for change visually strikingly.

In parallel, a straightforward and effective one-page website was designed and developed using Squarespace. Understanding the preferences of Catherine's clientele, the website was crafted to be direct and no-nonsense. Instead of a typical contact form, the website prominently featured Catherine's email address and phone number, facilitating immediate and personal communication. This approach recognized that her clients, often busy executives, preferred a more direct line of communication, such as a phone call, over filling out online forms. The website’s design and functionality echoed Catherine's own approach: efficient, accessible, and straight to the point, ensuring that her clients could connect with her easily and swiftly.