Problem 

As Kelsey transitioned from a successful freelance career into a more structured business model, she faced the challenge of evolving her personal brand to match her growing ambitions. Despite her impressive skill set and industry recognition, Kelsey's brand lacked a cohesive identity that could support her new role as a speaker and coach in the copywriting industry. She needed a brand and online presence that showcased her expertise and unique approach to copywriting and resonated with her expanding audience. The goal was to create a brand that could grow alongside her burgeoning career, enabling her to reach multi-6 figures and beyond while providing a platform to share her knowledge and empower others in the industry.

Solution 

To meet Kelsey's need for a brand that could scale with her career, we created a comprehensive brand and online presence that could grow with her. 

Brand Design

Developing a new visual identity for Content by Kelsey aligned with her values of ambition, genuineness, and empowerment. The design reflected Kelsey's personal story and journey from a passionate writer to a sought-after brand strategist and marketing consultant.

Website Design and Development

Building a website showcased Kelsey's extensive portfolio and services and positioned her as a thought leader in the industry. The site was designed for easy navigation, highlighting her unique selling proposition and rave reviews from past clients' testimonials. A particular focus was placed on showcasing her audience-first, values-based approach to copywriting and content strategy.

Squarespace Development

The website was developed to be visually appealing and functional using Squarespace for its user-friendly interface and sleek design capabilities. It included sections for Kelsey's biography, testimonials, and a blog for sharing insights and tips, catering to her target audience of decision-makers and ambitious brands.

Result

The result was a cohesive and dynamic brand and online presence for Content by Kelsey, setting her up for the next level of success in her career as a content writer, strategist, and coach in the copywriting industry.